nWhat's so great about fruit, anyway?
(Ok, no one has ever actually asked me this, but I consider education a part of my mission, and it's a good place to start)
Allow me to list the ways:
1) First and foremost, let's be honest, fruit is incredibly delicious. Good quality fruit is at least. But it is also a guiltless pleasure because it is also nutritious.
2) It is the perfect snack food. Fruit is compact, doesn't need to be cooked or prepared, and is generally ready to go. Perfect for the office, perfect on the go.
3) Fruit is the ultimate brain food: at rest the brain consumes 20% of our calories, though it only constitutes 4% of our body weight, and it can only use sugar for energy..
4) All of the nutrients in fruit are easy to digest and highly bioavailabile, so the sugar and vitamins begin to enter the bloodstream just minutes after consumption, resulting in an almost instant perk. And there is also never any sluggishness, food coma or sugar crash afterwards either.
5) Unlike complex carbs and starches, fruit is high in fructose, which does not spike insulin. However, unlike sugary drinks, which are also high in fructose, fruit also contains the vitamins and minerals needed to metabolise the sugar it contains, meaning it does not strip you of your mineral reserves or deplete you. Truly, fruit is the best source of sugar.
6) Fruit is 90% water and incredibly hydrating.
7) Lastly, fruit puts us in a good mood. And not just physically: the more fruit you eat, the more you will notice that it promotes cooperation, creativity and generosity. I could go on about my fruit philosophy for pages here, but, instead please check back here soon to find a link to my personal page, wherein I will expound on the subject at length.
How does the pricing work?
Firstly, you set a budget of how much you'd like to spend on fruit per week. I keep one third of that amount, and spend the rest on fruit. I get what I think is best every week, and bring it to you. It's that easy. I do it this way for a few reasons. It makes for simple accounting. And, more importantly, I don't want to speculate on the prices of fruit. If i get something for really cheap, how much should I then charge my clients? That would be a wholly capitalist approach, and is not in line with my values. Besides making money, I seek to connect people with good fruit. I work to serve not just the clients to whom I bring fruit, but also to support the farmers that grow it. My goal is to spread the joy of fruit, first and foremost. Profit maximization is at odds with this goal sometimes. Therefore, I am more comfortable taking a flat fee, and passing on any deals or savings to the clients.
More practically, on average $50 gets you about 6 baskets of berries and 15lbs of larger fruit. This is a very rough estimate, and a conservative one at that. But it is a minimum I can guarantee. Overall, the quantities are significantly better in summer, with August being the best, and worse in winter, with February and March being the worst. Finally, because I customize every order, I can always play around with the quantity vs. quality ratio.
There is also s socialist aspect to my business: you pay what you can, you get what you need. Once I have bought all of the fruit, and divided it up amongst my various clients, I always have a large crate left over. When I make my deliveries, I leave more for those where I see there are little to no leftovers, where I think the fruit has the greatest chance of getting consumed. So, if you'd like more fruit, it's as simple as eating what you get, All of this is different and makes some people uncomfortable. I can only say, the quality and quantity one gets through Fruitrollup is better than any other avenue available, so don't worry too much about it!
Why is FruitRollup your best choice for meeting my fruit needs?
I love fruit. I started this business to share that love with others. I eat the same fruit that I deliver to my clients, and I'm the biggest fruit snob I know. So you are guaranteed quality. And, the way my business is structured, with virtually no overhead, this service is extremely price competitive. So you get the best quality, at the lowest price, with a ton of passion and enthusiasm. What more could you want?
Who are you?
My name is Konstantin Kosov. I grew up here in San Francisco and i consider myself a yogi, philosopher, fruit connoisseur, and cycling enthusiast.
Who are your clients?
At present, my clients are mostly, though not exclusively, startups. I also have a school, bakery, housing collectives, law firms, and an advertising agency as clients. Everyone is welcome, from individual households to established businesses, large or small, offices, restaurants, cafes, bars, theaters, stores, etc. If you need fruit, I am here for you.
My company is very large, can you accommodate us on your bike?
Yes! I have recently upgraded my bicycle trailer to be capable of moving 1000 pounds! I also have a large utility van should that become insufficient. I welcome all orders, big and small.
Why do you not allow a-la-carte ordering?
The fruit business is finicky. One week the strawberries may be incredible, and the next, after some rain, they may be watery and tasteless. Furthermore, sometimes I score big deals on certain fruits, and this is totally variable and unpredictable. Since I spend the same amount on fruit every week, and all savings are passed on to clients, it is necessary for me to have the autonomy to make on-the-spot decisions at the markets every week. That being said, I always welcome feedback, and cater to the individual needs of every client.
How much do I get?
This is variable. As mentioned above, it depends on market prices every week. In general, the quantity is significantly greater in summer, when fruit is more abundant. However, quantities are always very good. Every client is very pleasantly surprised by the amount of fruit they get for the price they pay.
How much fruit should I order?
Every office is different. Some people just eat more fruit than others. And it only takes a few power eaters to augment the needs of the entire group. Generally, I recommend about $1-3 per person per week. Please contact me directly, and I will advise each inquiry individually. I hate seeing fruit go to waste, so I always recommend starting more conservatively and going from there.
Do you have a minimum order?
This also depends on your location and the distance to my nearest existing customer. I try to recommend at least $50 per week. I've never had a client for less than $20 per delivery. But you never know. If I already have a client in your building, you may be in luck. And, ultimately, I seek to improve people's access to quality fruit, so I'm always open to special cases, so please never hesitate to ask. I am also very open to barter and individual arrangements. Because my primary goal is to spread the joy of fruit, I tend to be accommodating towards people who have great enthusiasm, even if they lack funds.
Is the fruit organic?
Some is and some isn't. I do not buy any fruit that has been treated with pesticides at all. I also try to only buy fruit that has been fertilized with natural fertilizer, though here I do sometimes make exceptions. These are the two fundamental farming practices that define organic. Most of the farmers with whom I do business are either certified organic, or employ organic farming practices but avoid certification because it is expensive and simply not economically feasible for small scale farmers. At the end of the day, I go by taste above all else. Taste is nature's way of communicating nutrition. The more complex, nuanced and profound the taste, the better I judge the fruit to be. If you have special needs in this regard, please just let me know, and i will be more than happy to accomodate them.
Can you bring bananas?
No. All the fruit I bring comes from the farmers market, and is therefore local to California. Bananas do not grow in this climate, and are therefore unavailable. Furthermore, the banana industry is the world's single most destructive fruit monoculture, which is directly opposed to the local small scale philosophy of FruitRollup.
Can you bring vegetables and other produce from the market?
No! FruitRollup is exclusively a fruit delivery service. This come from a philosophical conviction that fruit is a superior food to all other plant food. Please see my philosophy page.
Is the fruit washed?
No. Washing fruit more quickly degrades it. Fruit should always be washed just prior to consumption. Most commercial fruit that is prewashed is picked under-ripe, and is then often coated in wax to prevent degradation.
Do I need to wash the fruit?
You don't need to, but you probably should. There are no chemicals on it, but there may be some dirt. Furthermore, a few people may have touched it: the picker, maybe someone who sorts it, maybe the market clerk, and finally me. I used to tell people they don't need to wash their fruit, but after delivering fruit all day my hands are often pretty dirty. So... Its dusty in the farmland. Draw your own conclusions. Personally, I don't wash my fruit.
From which markets do you source the fruit?
Heart of the City Civic Center, Alemany, Embarcadero, Stonestown, Divisidero/Grove St., Inner Sunset and Clement St. markets, listed in order according to patronage.
(Ok, no one has ever actually asked me this, but I consider education a part of my mission, and it's a good place to start)
Allow me to list the ways:
1) First and foremost, let's be honest, fruit is incredibly delicious. Good quality fruit is at least. But it is also a guiltless pleasure because it is also nutritious.
2) It is the perfect snack food. Fruit is compact, doesn't need to be cooked or prepared, and is generally ready to go. Perfect for the office, perfect on the go.
3) Fruit is the ultimate brain food: at rest the brain consumes 20% of our calories, though it only constitutes 4% of our body weight, and it can only use sugar for energy..
4) All of the nutrients in fruit are easy to digest and highly bioavailabile, so the sugar and vitamins begin to enter the bloodstream just minutes after consumption, resulting in an almost instant perk. And there is also never any sluggishness, food coma or sugar crash afterwards either.
5) Unlike complex carbs and starches, fruit is high in fructose, which does not spike insulin. However, unlike sugary drinks, which are also high in fructose, fruit also contains the vitamins and minerals needed to metabolise the sugar it contains, meaning it does not strip you of your mineral reserves or deplete you. Truly, fruit is the best source of sugar.
6) Fruit is 90% water and incredibly hydrating.
7) Lastly, fruit puts us in a good mood. And not just physically: the more fruit you eat, the more you will notice that it promotes cooperation, creativity and generosity. I could go on about my fruit philosophy for pages here, but, instead please check back here soon to find a link to my personal page, wherein I will expound on the subject at length.
How does the pricing work?
Firstly, you set a budget of how much you'd like to spend on fruit per week. I keep one third of that amount, and spend the rest on fruit. I get what I think is best every week, and bring it to you. It's that easy. I do it this way for a few reasons. It makes for simple accounting. And, more importantly, I don't want to speculate on the prices of fruit. If i get something for really cheap, how much should I then charge my clients? That would be a wholly capitalist approach, and is not in line with my values. Besides making money, I seek to connect people with good fruit. I work to serve not just the clients to whom I bring fruit, but also to support the farmers that grow it. My goal is to spread the joy of fruit, first and foremost. Profit maximization is at odds with this goal sometimes. Therefore, I am more comfortable taking a flat fee, and passing on any deals or savings to the clients.
More practically, on average $50 gets you about 6 baskets of berries and 15lbs of larger fruit. This is a very rough estimate, and a conservative one at that. But it is a minimum I can guarantee. Overall, the quantities are significantly better in summer, with August being the best, and worse in winter, with February and March being the worst. Finally, because I customize every order, I can always play around with the quantity vs. quality ratio.
There is also s socialist aspect to my business: you pay what you can, you get what you need. Once I have bought all of the fruit, and divided it up amongst my various clients, I always have a large crate left over. When I make my deliveries, I leave more for those where I see there are little to no leftovers, where I think the fruit has the greatest chance of getting consumed. So, if you'd like more fruit, it's as simple as eating what you get, All of this is different and makes some people uncomfortable. I can only say, the quality and quantity one gets through Fruitrollup is better than any other avenue available, so don't worry too much about it!
Why is FruitRollup your best choice for meeting my fruit needs?
I love fruit. I started this business to share that love with others. I eat the same fruit that I deliver to my clients, and I'm the biggest fruit snob I know. So you are guaranteed quality. And, the way my business is structured, with virtually no overhead, this service is extremely price competitive. So you get the best quality, at the lowest price, with a ton of passion and enthusiasm. What more could you want?
Who are you?
My name is Konstantin Kosov. I grew up here in San Francisco and i consider myself a yogi, philosopher, fruit connoisseur, and cycling enthusiast.
Who are your clients?
At present, my clients are mostly, though not exclusively, startups. I also have a school, bakery, housing collectives, law firms, and an advertising agency as clients. Everyone is welcome, from individual households to established businesses, large or small, offices, restaurants, cafes, bars, theaters, stores, etc. If you need fruit, I am here for you.
My company is very large, can you accommodate us on your bike?
Yes! I have recently upgraded my bicycle trailer to be capable of moving 1000 pounds! I also have a large utility van should that become insufficient. I welcome all orders, big and small.
Why do you not allow a-la-carte ordering?
The fruit business is finicky. One week the strawberries may be incredible, and the next, after some rain, they may be watery and tasteless. Furthermore, sometimes I score big deals on certain fruits, and this is totally variable and unpredictable. Since I spend the same amount on fruit every week, and all savings are passed on to clients, it is necessary for me to have the autonomy to make on-the-spot decisions at the markets every week. That being said, I always welcome feedback, and cater to the individual needs of every client.
How much do I get?
This is variable. As mentioned above, it depends on market prices every week. In general, the quantity is significantly greater in summer, when fruit is more abundant. However, quantities are always very good. Every client is very pleasantly surprised by the amount of fruit they get for the price they pay.
How much fruit should I order?
Every office is different. Some people just eat more fruit than others. And it only takes a few power eaters to augment the needs of the entire group. Generally, I recommend about $1-3 per person per week. Please contact me directly, and I will advise each inquiry individually. I hate seeing fruit go to waste, so I always recommend starting more conservatively and going from there.
Do you have a minimum order?
This also depends on your location and the distance to my nearest existing customer. I try to recommend at least $50 per week. I've never had a client for less than $20 per delivery. But you never know. If I already have a client in your building, you may be in luck. And, ultimately, I seek to improve people's access to quality fruit, so I'm always open to special cases, so please never hesitate to ask. I am also very open to barter and individual arrangements. Because my primary goal is to spread the joy of fruit, I tend to be accommodating towards people who have great enthusiasm, even if they lack funds.
Is the fruit organic?
Some is and some isn't. I do not buy any fruit that has been treated with pesticides at all. I also try to only buy fruit that has been fertilized with natural fertilizer, though here I do sometimes make exceptions. These are the two fundamental farming practices that define organic. Most of the farmers with whom I do business are either certified organic, or employ organic farming practices but avoid certification because it is expensive and simply not economically feasible for small scale farmers. At the end of the day, I go by taste above all else. Taste is nature's way of communicating nutrition. The more complex, nuanced and profound the taste, the better I judge the fruit to be. If you have special needs in this regard, please just let me know, and i will be more than happy to accomodate them.
Can you bring bananas?
No. All the fruit I bring comes from the farmers market, and is therefore local to California. Bananas do not grow in this climate, and are therefore unavailable. Furthermore, the banana industry is the world's single most destructive fruit monoculture, which is directly opposed to the local small scale philosophy of FruitRollup.
Can you bring vegetables and other produce from the market?
No! FruitRollup is exclusively a fruit delivery service. This come from a philosophical conviction that fruit is a superior food to all other plant food. Please see my philosophy page.
Is the fruit washed?
No. Washing fruit more quickly degrades it. Fruit should always be washed just prior to consumption. Most commercial fruit that is prewashed is picked under-ripe, and is then often coated in wax to prevent degradation.
Do I need to wash the fruit?
You don't need to, but you probably should. There are no chemicals on it, but there may be some dirt. Furthermore, a few people may have touched it: the picker, maybe someone who sorts it, maybe the market clerk, and finally me. I used to tell people they don't need to wash their fruit, but after delivering fruit all day my hands are often pretty dirty. So... Its dusty in the farmland. Draw your own conclusions. Personally, I don't wash my fruit.
From which markets do you source the fruit?
Heart of the City Civic Center, Alemany, Embarcadero, Stonestown, Divisidero/Grove St., Inner Sunset and Clement St. markets, listed in order according to patronage.
